Market growth through new offering within non-life insurance


A leading non-life insurer wanted to develop a strategy and offering to defend its position as a profitable market leader within motor insurance. The integral approach had to mitigate the ongoing transformation of automotive, e.g., electrification, future usage of autonomous vehicles, and changed customer behaviors with significant impact on business models and future motor insurance premium levels. Existing organizational setup and new regulations (insurance distribution directive) put challenges for designing new offering, distribution strategy, and operating model.


The Avanti team guided the client in developing and deploying a new distribution strategy. Avanti was responsible for overall program management and did also manage 3 out of 9 subprojects. 100+ employees/consultants worked in the program.
  • Program management: Extensive emphasis on stakeholder management, anchoring of business model and ways of working
  • Strategic and operative deal shaping support (9 months)
  • Business case development and scenario analysis
  • Design and implementation of a new operating model
  • Project management of 8 agile system development teams
  • Management support after go-live


  1. Brand insurance agreement with a leading car manufacturer. Long term contract value amounted to + 1 billion SEK
  2. New brand insurance product offering and CRM tools implemented—successful development of complex agile system development and deployment of 8 new insurance products.
  3. Brands insurance organization designed and implemented.
  4. Design and implementation of a new business model and supporting operating model.
Strategy & Business Design
Service Design
Operational Design & Implementation

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