Boosting revenue in a portfolio company

Situation

A Scandinavian investment firm operating within the construction industry identified the need to enhance the revenue of one of its portfolio companies by expanding its market reach. This initiated the requirement for developing a comprehensive go-to-market strategy. Given that the portfolio company was experiencing low sales, an evaluation was needed to assess the feasibility of entering new markets abroad, and if so, what position to target. This included acquiring a profound understanding of the market landscape to make informed business decisions for the successful growth of the company.

Solution

Avanti strategically supported the client's market expansion through a multifaceted approach. This included an in-depth analysis of the market environment through on-site visits and stakeholder interviews to understand customer preferences, price sensitivity, and dynamics. Competitor analysis was conducted to extract insights into market position, distribution channels, market share, and primary customer base.

Result

The project delivered valuable results, offering deep insights into the market landscape and competitive environment. Clear and actionable recommendations were formulated for the optimal approach to entering the new market, focusing on the entry mode. Additionally, a comprehensive business case was developed, showcasing the significant potential for successful market expansion.